Tips on Increasing Investor Interest in New Medical Devices

Many successful companies making millions of dollars started small and expanded to what they are today. Studies have shown that small and medium enterprises support many nations’ economies, including the United States of America’s super economy. For a startup or any business to excel, funding is a critical step that enables the enterprise to acquire assets and pay its liabilities and grow. Highly regulated industries, such as the medical field, have a unique set of challenges that affect entrepreneurs seeking their enterprises’ funding. The following tips will enable an entrepreneur in the medical device business to maneuver in search of investors’ funding.

Craft a Business Case for the Medical Device

Having a great idea about your medical device is not enough to convince investors to fund your business. Conducting a thorough research of the market is necessary to establish any missing links and acquire vital information. After gaining adequate information, the business owner should construct a prototype that will easily show the investors the vision for your medical device.

Create a Strong Regulatory Mechanism

An entrepreneur should show the potential investors the effort to comply with the set industry-related regulations. As the medical field’s regulatory framework keeps changing, the medical device business should demonstrate its commitment to abide by these regulations. Investors need assurance that the company they want to invest in follows the industry’s regulations and laws.

Understand the Investors’ Needs

The best way to attract investors to your medical device business is by understanding their needs. The ultimate goal of every investor is reducing risk and putting the money in the most profitable enterprise. Familiarizing with the different types of risks that investors evaluate before committing themselves is an excellent step towards convincing them to be part of your business. The most common risks that investors encounter can be categorized into three: business uncertainties, technical uncertainties, and people’s risk. In the people’s risk, investors try to establish whether your business has the right personnel to excel in its operations.

The above tactics will greatly assist entrepreneurs in the medical device industry to make informed decisions while looking for investors. Understanding your business plan is a critical step to convince any investor to risk their money with your business.

Originally published on Thomas Looby’s website.

Thomas Looby is Partner and CEO-in-Residence at Concinnity, LLC. For more, be sure to visit ThomasLooby.co and follow him online for the latest updates!